If your potential clients look at your social media can they tell immediately what you do? Can they see your face and easily find information about your services? Or do they just find a bunch of pretty quotes and links to other people’s work?
Most importantly can they ‘hear’ your voice in your content and get a feel for who you are?
Many of my ‘new in biz’ clients have started out hiding behind their logo, stock images, and inspirational quotes and then wondering why they’re not making any sales.
On occasion, I’ve had to go on a full search mission to work out what the business is about. Mostly though, it’s a simple reluctance to be visible, to really show up as the face of the business and stand out.
And I get it. Standing out can feel intimidating and leave you open to criticism or rejection. Nobody wants that. But what you do want is for people to find your business and to make sales. Unfortunately for those who like to stay in hiding, it means you will need to show up and be seen.
So how can you get more visible when you’d rather just hide? I’ve got three simple suggestions which if you make these changes, your social media will easily start to be unique, instead of getting lost in the sea of a busy marketplace.
Swap someone else’s quote for your own
(difficulty rating = easy)
I bet you say awesome things all the time, you just might not think they are “quote-worthy”.
Sharing your own quotes is a fantastic way to demonstrate your knowledge and wisdom, and allows your audience to better understand what you’re all about.
So start capturing those moments when you have an insight, when you say something useful to a client or when you help out a friend. Use your own words. Another great place to look for your own quotes is in any of your previously published content, blogs or podcasts. There is a lot there already.
Reveal Yourself a little more
(difficulty rating = moderate, can feel hard)
Be original and share yourself because your potential clients need to get to know, like and trust you.
What better way to do it than to say something original and post it with a photo of yourself. If you’re still shy of the selfie you can create a nicely branded quote template in Canva and use it consistently, so it becomes recognised by your audience. Don’t doubt though that your future customers love to see a face attached to your business.
Show your face, a photo of you doing something in your business, or at the very least your brand.
Hiding behind stock images, inspirational quotes or funny memes won’t do you any favours.
Be on point with your content
(difficulty rating = easy when you have a plan)
Whilst it’s all very nice to offer some general inspiration and motivation for your audience, is something Abraham Lincoln said 160 years ago really specific and relevant to what you offer?
You are the expert in your business so it’s up to you to tell the story.
Your potential clients will get more value from content that’s in alignment with the products and services you sell, than random advice from a stranger (even if they are famous).
Share content and quotes that are specific to what you are focusing on for the week or the month, related to your services. Anything else just becomes filler noise.
Am I totally anti-quote, anti-stock image, anti-meme etc? No, no, no. I share a few each week myself because it’s easy content to create and consume. They absolutely have their place but don’t let them be the face of your business.
The world needs YOU and what you have to offer. How will your clients ever know about it if you don’t show up and offer it?
If you need help to grow your confidence to be seen and heard, send me a message today and let’s chat about how you can get more visible without the freakout.
Meet Melissa Kay
A mother, lover of life, personal growth, and good coffee, Melissa has a passion for inspiring and helping others to dream big and take action. She owns and runs Melissa Kay Coaching where she focuses on empowerment and lasting transformation, so her clients can create a life and business they truly love.
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Melissa Kay Schulz
Coffee lover, mother, salsa dancer and mindset coach for entrepreneurs.