Ever find yourself procrastinating, feeling anxious, or being inconsistent when it comes to your social media? You know you’ve got to be there and be visible so your clients can find you, but there are too many tempting excuses to hide out instead.
In part 1 of this blog, I addressed three of the most common problems I see when it comes to showing up confidently and consistently on social media.
Now in part 2, we venture further down the rabbit hole with a few more of the top-ranking reasons why you might feel stressed or lack the confidence to promote yourself and your business.
Problem/Excuse #4 I’m just not feeling it today, I want to wait until I’m 100% so I can give 100%
Chances are that 99% of the time you won’t be feeling 100%, so you need to let go of this idea that it has to be perfect. If you do some rough math, you can quickly see how much you’re going to achieve if you stick with this idea.
Imperfect and done is better than never done at all. Besides, who said they expect you to be perfect when you show up, otherwise you shouldn’t bother? Probably only you.
What to do:
Commit to one small promo task that you’ve been putting off and make it happen, warts and all. It won’t kill you or your business if it’s not 100% perfect and you may even begin to feel a bit accomplished, making you want to come back for more.
Problem #5 I’m too something (aka. I’m not good enough)
I’m too tired, too old, too uneducated, too shy, too fat, too boring, too clumsy, too unwell, too fake, too real, too sad, too stressed, too overwhelmed and my hair is awful… do I need to keep going?
The truth is that none of these things, especially not your hair, matter as much as your potential clients being able to get to know you. They need to see the real you because that’s how they’ll decide if you are right for them. Don’t assume that everyone out there is looking for perfect, people often find that too intimidating because it’s not like them.
What to do:
Just be you. It’s totally ok and ‘your’ clients will be able to find you, as soon as you come out of hiding.
Problem #6 I feel like a fake and/or she does it better than me
Have you ever wondered why someone would come to work with you, or even listen to what you have to say when there are so many fricking amazing talents out there already? Imposter syndrome and comparisonitis are two of the biggies that will keep you hiding, playing small and never putting anything out there.
Everyone has preferences and you will deliver your knowledge and skill, your wisdom and your work, in a way that is unique to you. Some people (these are your clients) will need it just as you offer it. Other people will not connect with your particular style (these are not your clients) and that is perfectly ok.
What to do:
Stop comparing yourself with others, especially those who are much further ahead on their journey, and simply show up in your own unique way.
Problem #7 I’m scared nobody will like or want what I have to offer
Truthbomb – it can totally happen! In fact, you can pour your heart and soul into something, or be skilled and passionate about your work, but when you present it to the world, you get dead silence in return.
Now before you go running back into the closet let me say loudly, this is not personal. The rejection or better put, lack of interest in something you are offering does not equal rejection of you. It means you need to tweak it, the marketing was off, your audience doesn’t need it, it requires a different approach.
So what if no one besides your mother liked your first Facebook live? Try something else, try a different topic, re-evaluate and go again. There will be things that work for you and things that don’t. And don’t forget, a lot more people see your posts but don’t engage with them.
What to do:
Focus on growing your ideal audience and stop confusing other people’s perceived value of your offer with your own personal worth, then you’ll see things begin to shift.
Stop hiding your amazing self away from the world. You’ve got people to serve and they need to be able to find you.
If you’re inspired to level up your confidence and visibility this year you can also check out Project REAL - aligned confidence and empowered self-promotion. Over 6 weeks in an incredible group of women, you’ll find the confidence and strategy you need to shine brightly and magnetise your ideal clients with ease.
This is my absolute favourite program to teach and the results for my students have been fabulous. Check out the details here and see what previous participants have experienced in Project REAL.
Meet Melissa Kay
A mother, lover of life, personal growth, and good coffee, Melissa has a passion for inspiring and helping others to dream big and take action. She owns and runs Melissa Kay Coaching where she focuses on empowerment and lasting transformation, so her clients can create a life and business they truly love.
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Melissa Kay Schulz
Coffee lover, mother, salsa dancer and mindset coach for entrepreneurs.